Bitcoin not only shares the characteristics of gold but is much more precise.

BBVA Switzerland’s foray into the world of cryptocurrencies is a clear example of how traditional banking is embracing technological innovation to stay competitive in an ever-evolving financial landscape. Led by Alfonso Gómez, the Swiss entity has positioned itself as a key player in the digital asset ecosystem, particularly in the realm of Bitcoin. Since launching its cryptocurrency trading and custody service four years ago, BBVA Switzerland has demonstrated how a bank with a traditional structure can adapt to the demands of a disruptive market, navigating both regulatory challenges and strategic opportunities.

In this interview, Alfonso Gómez, CEO of BBVA Switzerland, shares his vision for the future of cryptocurrencies and explains how Bitcoin, like time, is one of the few resources with mathematical precision. Gómez emphasizes the importance of building a secure and reliable ecosystem for clients, integrating internal knowledge from the bank’s key areas, and pursuing a solid strategy that ensures proper custody of digital assets. His approach not only reinforces the role of traditional banking in the crypto world but also illustrates how these institutions can lead the transition to a more digitalized and decentralized financial model. Want to learn how the Fintech world works? Enroll in the course “Introduction to Financial Engineering: The FinTech Revolution.”